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Melbourne Music Week
City of Melbourne
           The visual identity for Melbourne Music Week 2021 centred around the theme of emerging. After surviving the longest lockdown in the world, Melbourne and its thriving music scene were set to re-open at the end of 2021. 
            This was a truly unique moment in the city’s history that called for a design reflecting renewal and energy. Using the date and oval as a central motif, the identity shows text emerging from the unknown “grey area” into a bright, colourful future. Artists were heroed throughout the campaign, reinforcing the return of live music and those who make it possible. Lustre Rebrand
Lustre Company
            LUSTRE is an artist management company with offices in London, Berlin, and Byron Bay. An identity was needed that reflected their supportive approach while positioning them within the global creative industry. The concept centred on balancing warmth and strength, capturing LUSTRE’s commitment to creative freedom and professional integrity. 
             Warm neutral tones paired with bold, minimalist typesetting, while highlighting artist images in digital and OOH media, created a visual language that reflected their hands on ethos. The brand presence now feels focused and assured, contrasting against the trend driven noise of the industry.





Maroske Peech Rebrand
Maroske Peech
            Maroske Peech is a Melbourne-based fashion label with a growing international audience that needed a clearer brand presence. The branding needed to move easily across collections, collaborations, and retail without competing with the garments. The identity and font choice balance softness with structure, reflecting the label’s romantic, ironic, and never too serious attitude. The identity was translated into a fully custom e-commerce website, as well as labels, packaging, digital, and campaign applications, creating a considered digital expression of the brand.
            The refreshed branding supported international collaborations, including a Nordstrom pop-up with Café Forgot in New York, strengthening the label’s position within the global fashion space.Kompira Maru x Chunky Move
Chunky Move            Chunky Move, a Melbourne-based dance company, released a limited series of three wines in collaboration with Konpira Maru. The packaging needed to reflect the dynamic, artistic identity of both brands. The concept focused on vibrant colours and minimalist typography to capture the energy and fluidity of contemporary dance, while staying true to each of the brand’s aesthetics. 
            Three distinct wine labels, unified by a visual system, were designed to complement the colour of each wine, allowing the wine itself to shine through. Instead of full wrap-around labels, the design used front and back stickers to let the wine’s colour become part of the overall aesthetic.
            Art direction for a photoshoot and posters for OOH advertising were also key elements of the project.






New Year's Eve Countdown 2023
City of Melbourne
            As part of an ongoing relationship with the City of Melbourne, a vibrant two-minute video was developed for the 2023 New Year’s Eve Countdown. The brief was to create a visual experience that felt celebratory, inclusive, and reflective of the city’s creative energy.
            Developed in collaboration with Banalarama, along with audio mixed by Harvey Sutherland, the concept centred on bold colour and dynamic motion. A palette of bright hues mirrored the video’s imagery and evoked a joyful, energetic tone. A minimalist graphic language ensured clarity, impact, and accessibility for all audiences. Feng Suave
Lustre Company
            Feng Suave, meaning Smooth Wind, is a Dutch psych-pop duo from Amsterdam. Created for the 7” release of Venus Flytrap, the artwork draws on 60s and 70s graphic design, reflecting the nostalgic warmth and dreamlike quality of the music. Bold green and blue tones reference the Venus flytrap’s natural habitat while nodding to the saturated palettes of mid-century design. 
            The visual language extended across the vinyl artwork, video titles, and social assets, creating a cohesive identity across physical and digital formats. The result is a distinctive body of work that blends nature and nostalgia while capturing the band's psych-pop aesthetic.






Hermone
Body Literacy Berlin            Hermone is a German hormone tracking app designed to promote body literacy and contribute to a more equal future. The identity needed to feel grounded in science while remaining approachable, intuitive, and visually in tune with the natural rhythms of the body.
            The logo features fluid, waved letterforms inspired by the curves of a hormone cycle chart, which then evolved into a flexible brand motif, shaping the rest of the visual identity. A custom version of Ciron, by type designer Raoul Gottschling, was commissioned for its readability and distinct personality.
            To maintain cohesion across touch points, the app interface features soft edges and flowing transitions to reinforce a sense of harmony throughout the UX. The identity takes shape as a calm, fluid system that supports Hermone’s mission to make hormone education feel accessible.Gelato. After Piccolina
Piccolina Gelateria            Each year, Piccolina Gelateria hosts a chef takeover series, inviting eight of Melbourne’s most extraordinary chefs to create limited edition flavours for the specials menu. For the 2023 campaign, the brief was to create a refreshed identity that captured the collaborative spirit while offering a more narrative driven approach. In collaboration with Banalarama, the concept was shaped by a voyeuristic theme, inviting customers to glimpse into the personal keepsakes a chef might carry after enjoying a gelato, like a receipt or note. This became the foundation of the creative direction.
            The concept rolled out across posters, social, in-store assets and motion, creating a campaign that felt story-led, while strengthening the connection between brand, product, and experience. The project was featured on The Brand Identity and received an Australian Graphic Design Association award for its creative direction and storytelling approach.





Weave
The Equality Institute          WEAVE (Women Engaged Against Violence Everywhere) is a narrative-driven website translating research on the role of feminist movements in preventing violence against women from multiple countries into an accessible digital platform. Commissioned by The Equality Institute, the project tackles the challenge of making complex findings impactful and easy to absorb. 
            Centred on storytelling and symbolism, the design uses a weave motif to represent solidarity, and blurred imagery that sharpens on hover, reflecting marginalised voices being brought into focus.
            The project was launched at the United Nations’ Commission on the Status of Women in New York, with global events in Washington D.C. and online. This strategy amplified feminist movements and set a benchmark for impactful design. WEAVE received a Good Design Award and has been nominated for a 2025 Australian Graphic Design Association award.
FELT
Claire Summers           FELT is a literary journal featuring poetry, essays, photography, and artwork from a range of contributors, all responding to the theme of love. The identity needed to unify diverse voices while creating an engaging reading experience. This identity reflects the publication's central idea: that love is expansive, complex, and impossible to define through a single lens.
          A restrained editorial system and custom logotype were developed to give equal weight to each contribution. Felt Blue, inspired by the deep tone of fountain pen ink, references the tradition of handwritten love letters, creating a subtle thread throughout the publication and connecting a series of key text and image-based works.
 The project included the visual identity, custom logotype, and publication design, resulting in a cohesive platform for contemporary writing, art, and reflection.





This Might Help
Stephanie Sword-Williams            This Might Help is an online platform built to support those who support others experiencing mental health issues, through a peer-to-peer community. The identity needed to reflect simplicity, clarity, and flexibility, balancing accessibility with a confident visual language. Drawing from modern Swiss typography and 60s–70s educational materials, the visual direction uses bold colour blocking, a structured grid, and Lineto’s Riforma typeface for its legibility and distinctive character. 
            The flexible logo stretches and adapts across different formats, while the modular panels and considered colour combinations keep the system engaging and versatile. The outcome is a distinctive, functional identity that captures attention and builds trust, supporting meaningful connection within the community.Finesse Rebrand
Finesse Store           Finesse, Australia’s premier women’s sneaker destination, was in need of a rebrand and website refresh. Established in 2017, the brand had grown into 
a leading retailer of exclusive women’s sneakers and was ready to evolve. The challenge was to create a refined identity that reflected their growth while setting them apart in a competitive, often male-dominated market.
           A fresh logo, typography, and colour palette were crafted to reflect Finesse’s evolution. The minimalist design reflected a refined and accessible aesthetic, appealing to their demographic. The creative direction was applied to the new website, socials, storefront, interior design 
and merchandise.
 The strength of the rebrand caught ASICS’ attention, earning Finesse a rare and exclusive shoe collaboration.





Please email to get in touch or request a folio of work.